Wednesday, April 22, 2009

Live Chat - Making Your Web Site Talk

Would you like to see an increase in your shopping carts making it to the check-out point and not get abandoned while on your site? Would you like to see an increase in the size of the order as your shopping carts check-out? I would imagine that answer to these questions is an absolute YES!

Let’s first examine why people leave your site without making a purchase. The bane of all ecommerce sites is the abandoned shopping cart, the incompleted transaction. Studies estimate that up to 75% of all shopping carts are abandoned before the sale is closed. All that effort and money, and you failed to close the sale.

Why the high number of abandoned shopping carts? The answer to that may lie in who is doing the shopping. For example, the "me" generation wants everything now, skimming over information; whereas older shoppers may take the time to read everything on the cart pages and expect to be assured that it's safe to do business with you. If your cart software is more than a couple of years old, chances are it's missing a lot of the features that are standard these days that shoppers expect. Like any online technology, carts have come a long way. For example, some shopping carts allow you to grab the email contact details of the customer early on in the checkout process, which then allows you to follow up with the person should he/she abandon the cart.
One of the easiest ways to increase your ecommerce profits is to add a feature that will allow real time interaction with your visitors and a real live person.

With a Live Chat feature your shoppers will be able to get questions answered before they get frustrated and leave your site. Live Chat is easy to place on your web site and with the assistance of a 24/7 call center you are never closed. Live Chat will help boost sales, helps to reassure your visitors and makes ecommerce more "human."

Another simple solution to the empty cart problem is to offer phone and ordering assistance. With an 800 telephone number connected to a 24/7 call center, assistance is always available.
This is particularly helpful with big ticket items. No matter how simple your cart is, some folks just won't get it. No matter what you do to show you're a legit business, some still won't trust you. Whether you offer Live Chat or an 800 telephone number to call, you will see an increase in sales as a result of offering these user-friendly services.

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