Thursday, August 7, 2008

What Level Of Customer Service Do You Provide?

I was on the receiving end of two incidents in the past week that gave me an up-front and personal first-hand experience in dealing with customer service people on the telephone and the importance that Time Communications plays in providing a good or poor experience in dealing with a company.

We have all had these magic moments when you are short on time, facing a deadline or just don’t need the extra hassle that trying to order a product or service can cause.
Thankfully, companies like yours realize the benefits of our service and take the extra effort to provide your customers with better customer service than most companies.

Now to my incidents. The first involved calling a telephone company in rural Minnesota. One would think that voice mail hell would have never reached the remote confines of the country, but it has. Today, first class companies are removing the press 1 for this, and press 2 for that, and are replacing voicemail with the warm personal voice of a friendly person who cares about you. Not so at this particular rural telephone company. I’m greeted with voice mail and left wondering why I had to leave a message for new service.

Could it be that because they are the only telephone company in the town they can provide such a poor level of service? They had better wake up and realize that competition will soon be knocking on their door. They may be in a remote part of the country, but the world is a small place with the internet at our fingertips.

My second experience involved trying to reach a company after business hours for clarification on documentation of legal papers that needed to be signed and sent overnight. There wasn’t the option of waiting until the next day to have the questions answered that I had. A call to the company was promptly answered, however, it wasn’t the company itself, but rather their call center. I left a message for the person that could answer my questions and within minutes the person had called me back and I was able to complete the transaction on time.

Two similar incidents, two completely different results. I’m left with the feeling that one company cares about me and the other doesn’t, it’s just that simple.

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